Chief Inspiration Officer
Melanie Spring

What do you really do at work?

Laugh, write branding stories, travel for speaking, play with my pup, teach coworkers, learn from coworkers, and never stop dreaming.

What was your favorite chore growing up?

Cleaning my room. I was an introvert growing up. (I know, weird.)

Who are your animals, children, significant other, or imaginary friend?

What's your super power?

As Wonder Woman, I tend to be able to get more done in one weekend than most people get done in a whole month.

What inspires you?

A meandering hike through the woods with my favorite people or a good book on a rainy day.


photo credit: Mary Gardella Photography

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The Ultimate Anti-CEO

She doesn’t wear a suit to work, nor does she have the corner office with fancy swivel chairs. What she does have is moxie, strength, and gobs of creativity. A quaint townhouse office in the heart of Capitol Hill, and a team of quirky rockstars by her side. She’s not a CEO, she’s a CIO (Chief Inspiration Officer). Her daily agenda? Inspire humans to live life with purpose.

Melanie will be quick to tell you she’s not “the boss” – she’s the Boss Lady. At the helm of her company, Sisarina (a brand strategy agency in Washington, DC), she and her team focus on the humans inside remarkable companies, building these businesses from the inside out. Through workshops, development days, and brand strategy sessions, Melanie creates a roadmap of company culture and brand purpose.

Rocking Your Brand Inside Out

You’ll rarely find the Chief Inspiration Officer in the office, however. Melanie is always on the road - just across town or in a completely different hemisphere. She once drove 7,000 miles in 3 weeks on the Live Your Brand Tour and her resulting collection of stories was later published in Entrepreneur Magazine. Wherever she goes, she spreads the gospel of living on purpose, discovering new sources of inspiration and meeting amazing humans along the way.

If you want to start living inspired, you can find Melanie (and her zany crew) on her podcast Adventures in Branding, or you can join I Rock My Brand, the exclusive online community for kickass brand ambassadors, entrepreneurs, and everyone in between. Grab your notebook, superhero cape, and buckle your seatbelt – you’re about to dream bigger.

Melanie Speaks Everywhere

Check out her talks:
See if your date is available:

Introduce Melanie for your next event with:
Anyone with the title Chief Inspiration Officer on their business card has figured out their own personal brand. When you meet Melanie Spring, you'll know immediately she was put on earth to bring her big energy to getting you outside of your comfort zone and firmly into your purpose.
She is the Boss Lady at Sisarina, a brand strategy agency in Washington DC, and once she drove 7000 miles in 3 weeks to find out why great brands work. She's here today to make sure you know just how to rock your (fill in talk title here) while rocking it at your job.

Where to find Melanie: