ON-PAGE SEO
On-page Search Engine Optimization (SEO) is a collection of processes that ensure your website is as search engine friendly as possible. Optimizing your site’s content will increase search engine rankings, as well.
At Sisarina, we provide a comprehensive approach to enhancing our customers’ SEO.
SEO Research
Before SEO tools and strategies can be implemented, Sisarina takes inventory and analyzes current SEO profiles. Our unique system for SEO research and competitive analysis provides companies with vital information needed to maximize market knowledge & potential. Our SEO research includes:
Keyword Research
Keywords are the building blocks of SEO. Keyword research involves investigating, discovering and extracting the most suitable key-phrases related to your website, your products or services.
During the keyword discovery process, Sisarina will report on the search phrases people use to find products and services, as well as the search terms that drive traffic to your competitors.
Competitor Analysis
Sisarina prepares a detailed competitor analysis that outlines recommendations for improving a customer’s content, site architecture, page layout, domain name age and link profiles based upon website rankings and other information.
Market Research
Market research helps to discover what people want, need, or how they act. Once that research is completed, it can be used to determine how to market your product effectively. Sisarina aims to understand the industry dynamics by studying your business’s unique selling points so that we can build and deliver a strong SEO campaign and digital marketing strategy.
Web Traffic Analytics
Web analytics involves measuring, collecting, analyzing and reporting website usage. In other words, Sisarina helps customers learns more about who visits your website and when, what pages they visit, their behaviors and if they engage with your website in ways intended. Implementing effective web analytics is an essential part of an online campaign.
Google Analytics Setup
Google Analytics (GA) is a free, yet sophisticated web analytics program offered by Google that generates detailed statistics about visitors to your website. Sisarina helps customers setup, customize and generate custom reports on Google Analytics for all sites.
SEO Copywriting
On the web content is king. By effectively implementing thoughtfully crafted keyword-themed web content, SEO copywriting appeals both to automated search engines bots and users. Sisarina’s skilled writers and marketers write the perfect copy based on the different components of SEO research.
Web Content Optimization
Sisarina can help make your website’s content search engine friendly by profiling each page using a specific set of researched keywords and refining it so that is readable, personable and appropriate for search engines. Sisarina also provides customers with best practices for how to keep your site continually up-to-date.
Site Maps
Site maps help search engines to clearly understand what your web site is about and presents some unique opportunities in optimization. Using keyword research, Sisarina will make maximum use of your most relevant and important keywords to create and update your site map.
Tagging Guides and Revision
To maximize your site’s SEO impact, Sisarina adds specific elements, called tags, to all content areas on a website. Our tagging guidelines ensure that your company’s website content s appropriately labeled. We provide highly effective page and template outlines around specific keywords, as well as best practices so that you can update new content accordingly.
< Back to Search Engine Optimization
