"I'm very pleased with the design of our new brand and website. It's fresh, clean and modern, and I feel that it represents our practice quite well. I'm thrilled to have an easy-to-use website that we'll be able to keep current, and we're already getting lots of compliments from our patients."- Woolf & Woolf Optometrists, Dr. Brian Woolf

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In June, we'll give you the business tools & direction to put together your:

- Positioning Statement
- Core Values
- Elevator Pitch
- Branding Direction

What Do You Stand For?

Core ValuesWhen you put together your company, you knew what you wanted to sell and how you wanted to sell your product or service. But when you started building your team, did you put together your core values? Are they as excited as you about Mondays? Are they honest to a fault? Do they give everything to your customers? Do they work hard? Are they meticulous? Writing down what you expect from your team and their interactions with your customers is another step in setting the foundation for your brand. Everything they do will be filtered through your core values, and finding the right people to fill your open positions will also use this as a filter.

The core values of any organization are those that form the foundation for how employees work, clients interact with the company, and the company is perceived. These should be the primary values that every decision and action is based. Core values underlie the work. They govern personal relationships, clarify who we are, articulate what we stand for, help explain why we do business the way we do, and inform us on how to reward.

Download: Core Values Worksheet & Examples (PDF)

HOW TO FIND YOUR CORE VALUES:

  1. Sit down with your entire team.
  2. Have everyone review the examples on the next sheet.
  3. Have each person choose their top 5.
  4. Ask each person to share their top 5 and write them on a large board.
  5. Once finished, go through every value and ask the team to vote on each one.
    1. You’ll find that some are similar, have the team vote on which is better.
  6. After voting, erase or remove all those without votes.
  7. From least to most, remove as many as you can down to your top 10.
  8. Ask people to rank their most important 1-5.
  9. Finalize your top 5-7 and ask the team if these values embody them.
  10. Sleep on it.
  11. After ruminating on the final words, pull your team together one more time.
  12. Finalize top 4-7 words.  
  13. Post these to your website & print copies to keep in the office.

Your core values can be in the form of a sentence, a short phrase or a word. It’s up to you, but keep them consistent. Your final core values should not change, no matter the size of your company. Keep in mind that this is how you will make your hiring decisions, help your client choices, and set the tone for your work.
 

WHAT ARE YOURS?

Sisarina wants to know! Send them to us.

- See more at: http://sisarina.com/core-values#sthash.xq9W0Uc8.dpuf

The core values of any organization are those that form the foundation for how employees work, clients interact with the company, and the company is perceived. These should be the primary values that every decision and action is based. Core values underlie the work. They govern personal relationships, clarify who we are, articulate what we stand for, help explain why we do business the way we do, and inform us on how to reward.

Download: Core Values Worksheet & Examples (PDF)

HOW TO FIND YOUR CORE VALUES:

  1. Sit down with your entire team.
  2. Have everyone review the examples on the next sheet.
  3. Have each person choose their top 5.
  4. Ask each person to share their top 5 and write them on a large board.
  5. Once finished, go through every value and ask the team to vote on each one.
    1. You’ll find that some are similar, have the team vote on which is better.
  6. After voting, erase or remove all those without votes.
  7. From least to most, remove as many as you can down to your top 10.
  8. Ask people to rank their most important 1-5.
  9. Finalize your top 5-7 and ask the team if these values embody them.
  10. Sleep on it.
  11. After ruminating on the final words, pull your team together one more time.
  12. Finalize top 4-7 words.  
  13. Post these to your website & print copies to keep in the office.

Your core values can be in the form of a sentence, a short phrase or a word. It’s up to you, but keep them consistent. Your final core values should not change, no matter the size of your company. Keep in mind that this is how you will make your hiring decisions, help your client choices, and set the tone for your work.
 

WHAT ARE YOURS?

Sisarina wants to know! Send them to us.

- See more at: http://sisarina.com/core-values#sthash.xq9W0Uc8.dpuf

The core values of any organization are those that form the foundation for how employees work, clients interact with the company, and the company is perceived. These should be the primary values that every decision and action is based. Core values underlie the work. They govern personal relationships, clarify who we are, articulate what we stand for, help explain why we do business the way we do, and inform us on how to reward.

Download: Core Values Worksheet & Examples (PDF)

HOW TO FIND YOUR CORE VALUES:

  1. Sit down with your entire team.
  2. Have everyone review the examples on the next sheet.
  3. Have each person choose their top 5.
  4. Ask each person to share their top 5 and write them on a large board.
  5. Once finished, go through every value and ask the team to vote on each one.
    1. You’ll find that some are similar, have the team vote on which is better.
  6. After voting, erase or remove all those without votes.
  7. From least to most, remove as many as you can down to your top 10.
  8. Ask people to rank their most important 1-5.
  9. Finalize your top 5-7 and ask the team if these values embody them.
  10. Sleep on it.
  11. After ruminating on the final words, pull your team together one more time.
  12. Finalize top 4-7 words.  
  13. Post these to your website & print copies to keep in the office.

Your core values can be in the form of a sentence, a short phrase or a word. It’s up to you, but keep them consistent. Your final core values should not change, no matter the size of your company. Keep in mind that this is how you will make your hiring decisions, help your client choices, and set the tone for your work.
 

WHAT ARE YOURS?

Sisarina wants to know! Send them to us.

- See more at: http://sisarina.com/core-values#sthash.xq9W0Uc8.dpuf
 
QUICK REFERENCE GUIDE TO YOUR CORE VALUES:
1.     Ask your whole team to write down their top 5 choices.
2.     Share all choices & have team vote on each one.
3.     Remove as many as you can down to your top 10.
4.     Finalize your top 5-7 and ask the team if these embody them.
5.     Sleep on it.
6.     Finalize top 4-7 words.  
7.     Post these to your website & print copies to keep in the office.
 
Your core values can be in the form of a sentence, a short phrase or a word. It’s up to you, but keep them consistent. Your final core values should not change, no matter the size of your company. Keep in mind that this is how you will make your hiring decisions, help your client choices, and set the tone for your work.
transparency
authenticity
idealistic
education
quirkiness
integrity
excellence
 
  • transparency
  • authenticity
  • idealistic
  • education
  • quirkiness
  • integrity
  • excellence
  • - See more at: http://sisarina.com/about#sthash.lXF8KMap.dpuf
Ready to write yours? Download the document with all the steps and what other companies have chosen & get your team together!
SEND US YOURS!
 
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