Get A Brand Visit from Sisarina
Two Days of Inspired Workshops
The Quick & Dirty Overview:
Melanie Spring & her thoughtful assistant will come to your offices for two full days. They will live and breathe your company's culture while also facilitating the following workshops. After they leave, Sisarina will create and deliver a comprehensive brand guide based on everything we learn.
Here's how the whole thing works:
PRIOR TO BRAND VISIT:
Before we do anything, we'll hop on Skype to discuss your hopes, desires, and dreams for this Brand Visit. Then, we'll send you our Brand Questionnaire. Your team fills it out without peeking at each other's answers. The Questionnaire gives us a better idea of what your team feels your brand stands for and where they're hoping it will go. Once we review all of the responses, we will be able to customize this workshop to fit your needs specifically.
Define Your Brand Workshop - 3 hours
This workshop is either with your whole team or a cross-section of your team. With Melanie Spring facilitating, you'll start with team-building games (no trust-falls, we promise) in order to get everyone opened up to telling what they really think about the brand and organization. She'll then walk you through anything that came up in your Brand Questionnaires, talk about your organization's history, and get started on creating newly branded pieces that fit the organization's direction and focus. This will include your Brand Persona, Positioning Statement, Core Values, and Elevator Pitch. By the end, you'll have a clearer view of what your team really believes your brand stands for along with their hopes and dreams as an organization.
Executive Team Workshop - 2 hours
This is where we take everything from the Define Your Brand Workshop and present it to the Executive Team. We’ll open a discussion through facilitation of new ideas, bold direction, and get outside the box so we can create new brand ideals to work with HR, Sales & Marketing. This workshop will finalize the Positioning Statement, Core Values, and Elevator Pitch along with the Brand Persona so we can share it with the whole team once we're done.
Project Leadership Meeting- 1.5 hours
At the end of the first day, the leaders of this project will meet with Melanie to discuss how the day went, finalize any details, and create next steps to customize the following day based on brand direction from the day's meetings.
Brand Persona Workshop - 3 hours
This is where the Marketing team gets fully involved. We will finalize and work on specifics for the Brand Persona. This will include Always/Never brainstorming, concepting the voice, visualizing the Persona in many different scenarios, and putting a plan together for how to use the voice in all of your marketing on all platforms. This will serve as a guide for the Marketing Plan & Strategy and will fit the overall outreach strategy of the organization.
Project Leadership Meeting- 2+ hours
Once the Brand Persona Workshop is completed, the leaders of this project will meet with Melanie to discuss how this will fit into the overall Marketing Plan & Strategy along with overall outreach strategy of the organization. We will discuss your current logo and graphics and how it will fit into the Brand Guide.
AFTER THE BRAND VISIT:
Brand Guide Creation:
Sisarina will go through everything we learned in your work and create a brand guide. This brand guide will include your current logo & graphics (unless you want to update them) along with content explaining your positioning statement, your core values, and your pitch along with your brand voice, language, punctuation and tone. It will also explain colors for print and web, font styling for all types of content in print and web, along with photography and how it will be used. We will create guidelines for how blogging, newsletters, print materials, website, and email will be used and created. It will become a living document for your organization to use for everything branded.
Get Yourself A Quote
What if your brand was a human?
What would it say?