Q: What about the logo, website,... other stuff?
A: Yep! Branding is every touchpoint in your business - inside and outside. It definitely includes the creative aspects like the logo, website, and content, but the biggest voice for your brand is the people. We like to start there in order to make sure the designed and copywritten portions match what the people are saying - or what you WANT them to say.
Q: Where do those feelings come from?
A: Every interaction with your brand. From the packaging of your product to how you take care of a problem. From the kind of day your salesperson is having to the newsletter Marketing sent out. The feelings can come from what their neighbor said about the experience with you to how the paper you use for your printed business card makes them feel.
Q: What does Sisarina's tagline "Branding. On Purpose." mean?
A: Your company has a brand. It was started by someone who had a great idea, met a need, or wanted to use their talents. At Sisarina, we believe all humans have a purpose and when their calling aligns with the company brand, magic happens. Kismet loveliness. And our purpose is to help make your company's purpose the thing that supports it. Sometimes the humans just need a reminder of why they started working there in the first place.