03/11/13

Which social media outlets are right for YOU?

Far too often, clients come to me worrying they don’t haven’t enough time to run their business along with Facebook, Twitter, Pinterest, and produce videos for YouTube. And it isn’t just clients thinking they can conquer the world by establishing and maintaining a presence on all social media outlets; even some in the marketing world think this is a good idea.

A few weeks ago, after tweeting an article about finding the perfect social media outlet for your business, I received a disconcerting reply from a local design company. They said the answer is for businesses to be visual on every social media platform. My reaction was: what?! Who has time for that?

Here’s a little tip: you don’t have to do it all. (And, you shouldn't.)

If you're planning to use social media to market your business, you need to figure out where your target audience hangs out on social media and establish your presence there. For some, this might be somewhat obvious. If you’re a wedding photographer, Facebook could be the place for you so you can post your photos and tag your clients, gaining exposure to their friends and contacts.  If you do event planning, pinning amazing photographs of elements of your events and events that you’d like to do will help gain awareness of your brand. A recruiter might find the most luck on more informative sites, like LinkedIn and Twitter.

Figuring out where your potential customers reside could mean you don’t belong on Facebook. Shocked? We found out that Facebook didn’t work for us, so we quit Facebook. The world did not end, in fact, we found so much free time to spend on the outlets that work for us, like Twitter.

So, ignore the voices that tell you that you need to be on the latest and greatest social media outlets, and just find the ones that work for you. Set up a plan to ensure your actions are in line with your goals – and get social!