The Sisarina bookshelf holds a wide variety of books. While we all work towards engaging our users and positioning their brands successfully in the marketplace, it doesn’t mean that we approach design and marketing from the same direction.

Earlier we discussed the different ways we find inspiration. The books we read cover a wide array of topics and interests, but essentially they all have the power to awaken us professionally, steer us in new directions and provide alternate perspectives.

Here are just a few of the current reads that have reveled the Sisarina staff.

Drive: The Surprising Truth About What Motivates Us
Daniel H. Pink

Pink cites a dizzying number of studies revealing that carrot and stick can actually significantly reduce the ability of workers to produce creative solutions to problems. What motivates us once our basic survival needs are met is the ability to grow and develop, to realize our fullest potential.



World Orders Old and New

World Orders Old and New
Noam Chomsky

Marshaling meticulous scholarship, this leading critic of American foreign policy  argues that Washington's support - open and covert - for repressive regimes in Colombia, Guatemala, Indonesia, Angola and elsewhere has undermined attempts to create meaningful democracy, thus exacerbating poverty and misery.



Crisis Counseling

Crisis Counseling: A Guide for Pastors and Professionals
Scott Floyd

Provides a much-needed resource for the professional, pastoral, and even lay counselor.  Providing a spiritually based framework for responding to a crisis event and the following times of trauma, loss, and grief.



How We Decide

How We Decide
Jonah Lehrer

The author arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders and shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence.



Breaking into the Boys' Club

Breaking Into the Boys' Club: 8 Ways for Women to Get Ahead in Business
Molly D. Shepard, Jane K. Stimmler, Jane K. Stimmler

Why do women still have so much trouble making their way into the upper echelons of corporate America? According to the authors, it's not quality of work that holds them back but something more insidious. While women try to get ahead by logging long hours and working to become experts in their fields, their male counterparts are easily included in corporate culture (golf, drinks, lunches, etc.) and get inside information and more face time with superiors.


Women of Influence

Woman of Influence: Ten Traits of Those Who Want to Make a Difference
Pam Ferrell

The author helps women see the call to mentor other women as part of the spiritual maturity process. By developing ten character traits, all starting with "I": impassioned, individual, intimate, idealistic, interdependent, initiative, integrity, intense, inquiring, and infectious, she tells stories from great women of the past, and those living today.



Share Your Bookshelf

What books are currently by your bedside? On your iPod or Kindle? Please share with us.

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