by Amy Phillips of Social Pollen

Remember that part in Indiana Jones and the Last Crusade when Indy was finally going through the last tests to reach the Holy Grail. One of the tests was ‘walk with faith’ (I’m paraphrasing). He stands over a deep canyon and he needs to get to the other side. With no other means to get there he must step out over the precipice on faith. And there’s that moment there, that one moment while his foot is outstretched and he is taking that first step where you wonder if faith will be enough to keep him from plummeting down the canyon.

That moment there? THAT’s what it’s like to start a business.

In the movie, the moment is but a few seconds of screen time. In real life? That feeling can last for weeks or months on end. And where Indy gets to move on to the next challenge, the small business owner can find themselves at the precipice moment again and again.

I started my business a month ago. I am still working issues such as logos, branding, state paperwork, website, subcontractors, etc. - all the while trying to network for clients. It can be exhausting. It can be frustrating. It can be exciting. Sometimes, I’m not even sure I’m doing the right thing, but then I have to capture that feeling that caused me to start a business in the first place.

That feeling was frustration. For three nights in a row I was fixing someone’s blog, someone’s code or answering emails about social media strategy and branding. All for free. It was clear that I had the skill sets that other people needed, and it was time for me to earn money for it. I have a passion for blogging, Wordpress, and social media. I have knack for it, a vision, and now, finally a company for it.

I have been in the corporate world for over six years. In the corporate world other people go out and win the work, deliver the contracts. In your own business, it’s up to you. No clients? Didn’t network enough. Lost out on a bid? Your work wasn’t good enough or cheap enough. Running out of money to pay your creatives? You’ll have to put off buying a piece of software, because you must honor your contracts.

In addition to all this, I will be competing for business with other blogging friends. Everyone wants to feel like they are offering the best product, that yours edges out the competition, but now I have to say I can do it better than someone I know. It doesn’t do much for friendships.

All of this sounds like a headache, a headache I don’t need. So why do it? Because I believe in my ability to do it, and to do it better than most people. I know that I can carve out a place for my company and my services in here Maryland. In the end I can become reach my goals, all by believing in myself.

This is a company still in its infancy, my clients still few, but I have taken that step off the edge, and I have faith in my ability to make it a success, each and every time.

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Amy is a passionate entrepreneur, digital strategist, web marketer and blogger. Social Pollen is a full service web marketing company serving clients of all shapes and sizes. They specialize in helping companies leverage the web and social media to target their audience and consumers. Amy also chairs the Social Media Club for the Baltimore area and is the creative force behind Blogger Body Calendar 2011.

Website: TheSocialPollen.com | Twitter: @amydpp & @socialpollen


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