Do you get frustrated when trying to figure out on what social media platforms your business should be?


You’re not alone.


Many business owners, marketing directors, and social media managers have a tough time determining where they should be promoting their company’s content, especially when new social media outlets hit the market with great fanfare. But even though all eyes are on a new social media outlet, that doesn’t mean that you need to be there, too. As I said when I told you that you can quit Facebook, the social media platforms that are best for your company largely depend on the type of content that you are able to produce.


Still stuck? I’ve got you covered.


Here are the major social media platforms spelled out by the type of content that is the most successful on each.  Take a gander and note the platforms that will work best for the content you produce:

1. Facebook

Facebook is primarily a voyeuristic community, so if you’ve got tons of great photos to post, Facebook is the platform for you. Keep an eye on the recent news about Facebook, though: it is changing its algorithms so many non-paid business posts aren’t seen as often. If you’ve got a marketing budget, use it on Facebook advertising and promoted posts to help get seen.
 

2. Twitter

Twitter is an awesome, informational-driven platform. If you have lots of blog posts (ahem, you should!) to share and are big on tips and tricks, then Twitter is the platform for you. Do some research on the hashtags that folks in your industry are using and add those to your tweets to increase your visibility.
 

3. LinkedIn

LinkedIn is another great informational-driven platform. There are tons of professionals here, so highlighting anything that shows how smart you and your colleagues are is key. Also, the groups feature provides a great outlet to participate in discussions.
 

4. Pinterest

If you’re hoping to provide your audience with an experience and you have amazing graphics – or you can simply curate the experience – then Pinterest is where you want to be. It’s especially great for planning services (think event planning, wedding planning, photograpy, etc.) as well as retail companies. Well-designed words of encouragement are also highly shared. Just make sure that you give a precise description of each pin so folks on Pinterest can easily find it and share it.
 

5. Google+

Google+ is a huge question mark in the social media community, with proponents exclaiming that it will be the next big social media platform while others turn up their nose in disgust. It has similar features to Facebook, but its active community pales in comparison to the much bigger Facebook and Twitter. But, no matter what way you look at it, Google+ has strong ties to search results and any company looking to capture certain key searches must have a strong Google+ profile. Plus, those wishing to engage their community in the virtual face-to-face, Google Hangouts are hard to beat. We use Google Hangout for our weekly Cup of Inspiration: if you want to see what Hangout is all about, join us for our regular Wednesday morning meet up.
 

6. Instagram

Instagram provides a fun way to create artistic photos and videos on the go. While it is often compared to Pinterest, it is a much better outlet to share photos of your office culture and events. It’s the perfect pair for your Facebook account, and photos posted to it can be easily and quickly shared to your Facebook, Twitter, and Tumblr accounts.
 

7. YouTube

If you have someone who is handy with their iPhone video app or can edit in iMovie and you have a compelling story to tell, YouTube should be on your radar. Make sure that videos aren’t longer than 2 minutes (between 30 minutes and 60 seconds is usually best) and that any videos about your organization are prepared by a professional videographer.


This is just a snapshot of what's available in social media marketing. Tell us: What social media platform is working for you?