Become an Intrapreneur
This guy I know is a certified Wiz Kid. He’s the gold standard by which all parents hold their own kids: ambitious,”wicked smaht,” and innovative. A former student of my dad’s at South Eugene High School, Lucas was READ MORE
Overheard at Sisarina, “Griffin, your personal brand is bringing me down, dude.”
Do you have a job? Do you go to it? How are you showing up there?
Recently Melanie Spring told us all about “What’s Brand Got to Do With It,” READ MORE
An Open Letter to the People in My Corner
I apologize… a lot. It’s an annoying, self-deprecating, stereotypically female habit that I’d love to break, but I’d rather spend my energies elsewhere… like discovering an enzyme that turns donuts into paleo-gluten-free-soy-free-vegan-superfoods READ MORE
Lessons Learned Onboarding at Sisarina
At a crew meeting in November, I looked across the table at Melanie in disbelief: “I can’t believe that I’ve been here six months already.” Considering I had started in September, Melanie looked me like I READ MORE
Don't call it a dream. Call it a plan.
If we plan too much, we miss the fun of the adventure.
If we don’t plan at all, we can end up missing the experience.
When was the last time you just wandered a READ MORE
And hire boldly!
The US Dept of Commerce recently revealed some startling statistics in their report Women Owned Businesses in the 21st Century. They are not telling us anything we don’t already know:
Women-owned businesses are typically smaller than men-owned businesses.
Although women READ MORE
And can she tell other people?
You’re at yet another holiday gathering with family and you hear your mom in the other room trying to explain to your relatives what you do for a living. She’s mashing up a few different READ MORE
Core Value, a Sisarina™ Brand Primer
“Values are like fingerprints. Nobody’s are the same, but you leave ‘em all over everything you do.” Elvis Presley
What is Value?
From the very first time I first dipped my toe in the business arena, people READ MORE
Even When Shit Gets Tough
When we’re ready to manifest what we really want, we have to take the good with the seemingly bad. A client (we’ll call her Teri) recently came to me amped up about where her business was READ MORE
Does brand really matter?
Sitting in a gorgeously branded office with humans chatting by the coffee bar, I see others working standing desks and a conference room inside of a small cabin… inside. We sit to have a conversation about webinars and READ MORE
"One of Sisarina's core values is to get people to dream bigger and not only was the dream expanded, it also has a clear path to navigate with clear deadlines, action items and accountability. The coach has been coached. This wonderfully quirky team really gets it, worked me hard to dive deep, and lives what she does."