How Two Ski Bums Successfully Branded the Online-Outdoor Industry

Originally posted on Entrepreneur.com

What do you get when you put two ski bums in a Park City, Utah apartment with the internet in 1996? Backcountry.com - the first website to buy outdoor recreational equipment.

When the site first launched, friends and co-founders John Bresee and Jim Holland were so excited about being able to sell ski equipment that they didn't even have time to stock products. In fact, they had to buy their first order, avalanche beacons, direct from the manufacturer and have it shipped to the customer. Their enthusiasm is what started the brand, and it's what's kept them at the forefront of a growing industry.

Read the full story on Entrepreneur.com.