Social Media

Boost Your Social Status

June 10, 2016
A Real-World Checklist  Social Media is pretty polarizing. People either love it or hate it. And most folks know that it is something that they need to “do” to effectively market their business or project. There are hundreds of articles on the READ MORE

Nurturing Twitter

April 4, 2016
Can you explain Twitter to a second grader? Last week I had my laptop open on the counter. Multiple screens open, multiple browsers, several tabs: all blazing on various websites and platforms. Hunched over my laptop and squinting at the screen, READ MORE

As a Business, You Want Stalkers

October 1, 2014
  "As a business, you want stalkers. You want them to help share your brand." - Melanie Spring New Orleans in the Fall is a beautiful place. It has been even more beautiful because I was asked to fly there to speak READ MORE

Why Your Business Should “Link In”

June 27, 2014
LinkedIn isn’t just for consumer use: your business should be on it, too! LinkedIn has built a steady momentum that has placed it as one of the leading social networking sites for professionals and businesses. LinkedIn had more than 84 million READ MORE

Stop Being a LinkedIn Robot

June 20, 2014
A random person walks up to you on the street and said “Hi, my name is Bob. I want to connect with you.” Your first response: “Who are you?" LinkedIn has allowed random people to connect with us without so much READ MORE

Give Voice to Your Brand

June 9, 2014
Do you know what your brand sounds like? Sure, it’s easy to give a design to your brand, pick fonts and colors that seem to best represent the feeling your brand conveys, but how about if you try to speak as READ MORE

Finding Success with #Hashtags

May 19, 2014
Hashtags. They should be simple tags to help others find your posts, but it doesn’t always seem to be the case. What gives? Since Twitter introduced the hashtag as the pound sign plus keyword in 2006, the hashtag has been introduced READ MORE

Get the Perfect Social Media Bio

April 4, 2014
Who are you? This is the question that all social media profiles beg you to answer, but so few people do it well. It seems like fun and games - something that can be done on the fly, but when you READ MORE

Social Media: Don't Wing It!

March 24, 2014
This is a familiar conversation: "Yes, we're on social media. We have accounts on Facebook, Twitter, Instagram, Pinterest, YouTube, and Google+. Many of our staff contribute to our accounts and post when they can. We don't really get any engagement though. READ MORE

Posts and Tigers and Tweets, Oh My!

February 11, 2014
Do you get frustrated when trying to figure out on what social media platforms your business should be? You’re not alone. Many business owners, marketing directors, and social media managers have a tough time determining where they should be promoting their company’s READ MORE

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