Small Business

It’s Your Job to Hire

April 20, 2016
And hire boldly! The US Dept of Commerce recently revealed some startling statistics in their report Women Owned Businesses in the 21st Century. They are not telling us anything we don’t already know: Women-owned businesses are typically smaller than men-owned businesses. Although women READ MORE

We Rocked Your Revenue

March 21, 2016
...and You Rocked Your Business It’s not about the content that makes the magic happen at Unplugged —  even though there is plenty of amazing content — it is about the context. If you’re out there, hustling your project as an entrepreneur, READ MORE

What Does Your Mirror Tell You?

September 7, 2015
Put a mirror in front of your face. Who do you see? Study your face. The lines. The expressions. Your eyes.  Do you recognize the face looking back at you?   How do you explain the life you have lived so far and the life READ MORE

Ready To Be An Entrepreneur? Get Off The Couch!

June 17, 2015
Originally posted June 16, 2015 on Entrepreneur Every entrepreneur starts their business for a different reason. Some get laid off or want to use their skills outside of the corporate world. Others become entrepreneurs in the basement of their parent's home READ MORE

Sisarina HQ Bethesda: A Trip Down Memory Lane

December 1, 2014
Sisarina has moved. After 5 wonderful years of growth in Bethesda, we've decided we're more fit to be a DC in-the-city company. So, we moved to Capitol Hill and are now around the corner from Eastern Market. Today is our READ MORE

Why Your Business Should “Link In”

June 27, 2014
LinkedIn isn’t just for consumer use: your business should be on it, too! LinkedIn has built a steady momentum that has placed it as one of the leading social networking sites for professionals and businesses. LinkedIn had more than 84 million READ MORE

Let's Make Business-to-Business Human-to-Human

June 5, 2014
Your brand isn’t what you’re saying, it’s what everyone else says about it. So, why did we stop talking to each other like we’re human?  In the 1950’s days of Mad Men, corporations had laborers and administrators. Think: General Mills. Employees would clock READ MORE

Rock Your Brand & Brand Therapy: Workshops for All

May 28, 2014
One of Sisarina's Core Values is EXPAND YOUR WORLD This means we all want to keep learning and while doing so, we want to make sure others are learning from us. If you stop learning, you stop living.    To stay true to our READ MORE

Entrepreneur or Small Business Owner? Which Are You?

May 20, 2014
Small businesses are the backbone of this country. They create jobs, come up with new ways of doing old things, and help keep money in the local community. Without small businesses, we’d be in a bigger economic mess. Among those of READ MORE

In Celebration of Small Businesses Everywhere

May 14, 2014
It’s National Small Business Week. YAY! But shouldn’t every week celebrate small businesses? They’re the backbone of this country. They create jobs, come up with new ways of doing old things, and help you keep your money in the local READ MORE

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