Office Culture

Just be yourself. But not really.

February 14, 2017
Why being “Authentic” is bullshit “Just be yourself.” Sound familiar? How often are we told that we just have to be ourselves? From the time we’re little kids meeting new friends to adults getting new jobs, we’re told “just be yourself.” What does READ MORE

Hashtag That Sh*t

September 15, 2016
Nine-and-a-Half Things I Learned My First Year At A Brand Strategy Agency It’s been just over a year since I stepped into the role of the (#1est) Number Two at a company hanging up its Web Design hat and trying on READ MORE

Rock Your Superheroes - a recap of Big Digital Adelaide

June 20, 2016
by Reeva Cutting, @ReevaCutting  “How many of you list your superpowers on your resume?” This was the first question posed by Sisarina founder Melanie Spring during her opening keynote presentation at Big Digital Adelaide. The keynote was focused on finding employees who best suit your READ MORE

The Horrendous Price of Not Being Yo’self

June 2, 2016
And what you can do about it.  One of the most competent badass professionals sat across from me, her eyes brimming with tears. Her exhaustion was palatable. You could just FEEL how long she had been pushing that rock uphill. “I’ve READ MORE

Personal Brand: Show Up at Work Like You Give a Shit

May 9, 2016
  Overheard at Sisarina, “Griffin, your personal brand is bringing me down, dude.” Do you have a job? Do you go to it? How are you showing up there? Recently Melanie Spring told us all about “What’s Brand Got to Do With It,” READ MORE

I'm Not Ignoring You, I'm Just Inspired

May 4, 2016
An Open Letter to the People in My Corner I apologize… a lot. It’s an annoying, self-deprecating, stereotypically female habit that I’d love to break, but I’d rather spend my energies elsewhere… like discovering an enzyme that turns donuts into paleo-gluten-free-soy-free-vegan-superfoods READ MORE

It’s Your Job to Hire

April 20, 2016
And hire boldly! The US Dept of Commerce recently revealed some startling statistics in their report Women Owned Businesses in the 21st Century. They are not telling us anything we don’t already know: Women-owned businesses are typically smaller than men-owned businesses. Although women READ MORE

Core Value, a Sisarina™ Brand Primer

April 13, 2016
Core Value, a Sisarina™ Brand Primer “Values are like fingerprints. Nobody’s are the same, but you leave ‘em all over everything you do.” Elvis Presley What is Value? From the very first time I first dipped my toe in the business arena, people READ MORE

Focusing On Strengths, Not Failures

September 1, 2015
A train approaches. Humans shuffle on and off. I sit here with all my traveling possessions at Central Station in Copenhagen. I wait. I wait for the next stop on this fortuitous journey all thanks to being asked to speak READ MORE

You Rocked the Castle!

February 11, 2015
Our 6th Annual Wine Soiree was hosted in January this year as an Open House after our November move to Eastern Market. We invited the world and the world showed up. So many wonderful people showed up, including neighbors, friends, and clients. READ MORE

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