Get Cheeky in Your Business and See What Happens

November 11, 2014
There's a lady in your town who knows everyone. Everywhere she goes, she sees someone she knows and has a 10-minute conversation about the person's health, children, husband, whatever. She's one of those women you admire because you wonder how READ MORE

Success is a Trifecta Recipe

June 3, 2014
Patience is a virtue. But even the most virtuous struggle with it. We are human. Instant gratification runs in our veins. We decide we want something and get it, especially these days. Amazon brings us anything we want in 2 days READ MORE

Where to Put Your Money First

May 30, 2014
Geoff Weiss, staff writer at, interviewed me for a series on entrepreneurship and small businesses.  He asked, "Where is the wisest place to put your money when you're just getting started in business?" Watch the first video above to find out READ MORE

Which Are You? Small Business Owner or Entrepreneur?

May 15, 2014
Small businesses are the backbone of this country. They create jobs, come up with new ways of doing old things, and help keep money in the local community. Without small businesses, we’d be in a bigger economic mess. Among those of READ MORE

Brand Advantage: Customers & Your Market

April 24, 2012
Branding has replaced sales. Marketing has replaced advertising. Georgetown's Executive Certification program teaches executives how to know the difference and apply it.  Day 1: Professor Kurt Carlson talks about marketing, company analysis, competitor analysis in the morning and custom needs, persuasion READ MORE

MISTAKES: Not Being Valued

August 10, 2011
by Christina & Greg Tindale, @TindaleTeam When we sit down to meet with a new client, the first thing we tell them is that our number one goal is to create an Exceptional Customer Experience. What we've found is that creating READ MORE

A Focus on Non-Profits: February Series Recap

February 28, 2011
We Heart Non-Profits. So Does Small Act! For the month of February the fabulous non-profit lovers at Small Act (@smallact) & Sisarina's Melanie Spring focused on Non-Profits and sharing information that also crosses over into for-profit businesses. In those posts about READ MORE

Building an Awesome Non-Profit Culture, Part 2: Value, Welcome, Define, and Celebrate

February 25, 2011
by Kate Hays of Small Act (@SmallAct) My last post for the Sisarina blog was about how to build an awesome culture through hiring. But once you’ve got the hires, how do you stay on the right track? As I’ve thought READ MORE

How to: Have a Work/Life Balance

February 23, 2011
by Melanie Spring, Sisarina (@Sisarina) Work/life balance has become a huge topic of discussion in recent years with Gen X and Gen Y moving in with the hardworking Boomers. Instead of working hard, we talk about working smart... but are we READ MORE

How to: Cultivate a Personal vs Organizational Brand

February 22, 2011
by Katie Shields of Small Act (@SmallAct) Sometimes I wish I were Don Draper. The characters on Mad Men lead blissfully siloed lives. Don’s family life, work life and his double life are able to exist separately from each other. He has READ MORE

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