Marketing

Announcing: Sisarina's Corporate Marketing Partnership

April 17, 2013
We're your marketing department. As your company grows, your marketing needs to keep growing but your marketing staff may not. You need someone reliable and would love an in-house designer or social media expert someday. Is this you? - You have someone coordinating READ MORE

Moving from Word-of-Mouth to Marketing

March 28, 2013
You say "I get all of my business from referrals" like you don't believe in marketing. You say "I don't have to advertise" like you are the only one. You say "Word-of-mouth is my marketing plan" like you never did READ MORE

How to: Write Content for the Web

February 14, 2013
"I'm not a very good writer, but I'm an excellent rewriter." - James Michener One of the requirements for my Art History degree was to take two Art Studio courses. Now, here's the thing: I'm not creative and I'm not an artist. READ MORE

Small Businesses in 2013: What's Their Plan?

January 4, 2013
Good news! According to a survey by the email marketing software firm AWeber, things are looking up for small businesses in 2013. Data and infographic by AWeber READ MORE

5 Ways to Be Yourself... in Sales

November 21, 2011
by Melanie Spring, Sisarina Since I started my sales career almost 10 years ago by selling billboards, sales jobs have turned into marketing jobs. There are still a lot of 'sales representative' positions but most have converted to 'sales consultant' or READ MORE

5 Ways to Be Yourself... at a Networking Event

November 8, 2011
Ever go to a networking event where you really want to meet new people but you wander around looking like you're looking for someone so you don't look out of place? Me too! I hate interrupting people but it's why READ MORE

Sisarina Quits Facebook

November 1, 2011
There's no need to be like everyone else. Just be yourself. So many of my clients come to me for branding & marketing help with business plans that include things they've heard other people have been successful with. When this happens, READ MORE

Trick or Treat! October's Series Has Surprises in Store!

October 3, 2011
Trick or Treat? October is here! The leaves are falling, the temperature is dropping, football players are crashing into each other, and Halloween is around the corner! Here at Sisarina, we wanted to get into the spirit of October's infamous trickster READ MORE

Foursquare: Life as a Mayor

November 29, 2010
With Great Power Comes Great Responsibility by: Todd Thomas It may surprise some folks, but I never actually held a public office before becoming the Foursquare Mayor of several locations around Bethesda. When I was suddenly thrust into the public life I READ MORE

Newsletters That Work

November 26, 2010
You have a company newsletter (if you don’t, you should!). You check your stats every time you send it out but are you seeing the results you want? Newsletters are a fantastic way to tell your potential clients about what READ MORE

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