Marketing

As a Business, You Want Stalkers

October 1, 2014
  "As a business, you want stalkers. You want them to help share your brand." - Melanie Spring New Orleans in the Fall is a beautiful place. It has been even more beautiful because I was asked to fly there to speak READ MORE

What Quote Inspires You?

September 16, 2014
Everyone has a quote or mantra they keep to remind them to stay true to who they are, stay inspired, or just keep moving.  My mantra lately has been: Wake up. Kick ass. Be kind. Repeat. Today, I asked others to share theirs and was immediately READ MORE

Stop Letting Destiny Pass You By

July 15, 2014
KISMET: a power that is believed to control what happens in the future; FATE Have you seen the 2001 movie Serendipity? The part where two strangers ride the elevators & will need to choose the same floor in order for the woman to know they're READ MORE

Why Your Business Should “Link In”

June 27, 2014
LinkedIn isn’t just for consumer use: your business should be on it, too! LinkedIn has built a steady momentum that has placed it as one of the leading social networking sites for professionals and businesses. LinkedIn had more than 84 million READ MORE

Is That Really the Problem?

April 29, 2014
Perspective can be the make-or-break of our business.  My friend Ed stopped by Sisarina HQ last week and mentioned he had been having a hard time recently. A big client had decided to pull the plug on a multi-million dollar project, READ MORE

Social Media: Don't Wing It!

March 24, 2014
This is a familiar conversation: "Yes, we're on social media. We have accounts on Facebook, Twitter, Instagram, Pinterest, YouTube, and Google+. Many of our staff contribute to our accounts and post when they can. We don't really get any engagement though. READ MORE

Quit Facebook. (If it isn’t working for you.)

February 4, 2014
You can quit Facebook. Yep, that’s right. I said it. If you’ve given Facebook – or any other social media network – the good ol’ college try (meaning, you’ve set up a social media plan and tried several different approaches with READ MORE

Reboot Your Business Mitch Joel-Style

July 2, 2013
On the surface, modern marketing seems pretty simple. Everything is going digital and the only way to compete with your competitors is with the latest technology, one being the explosion of social media. Although everyone is doing it, you just READ MORE

How Video Can Boost Your Marketing

June 19, 2013
Let’s be honest, who doesn’t like watching videos? People often watch them on their own time for entertainment or a distraction from work. However, others watch them as sources of information. What makes videos so powerful is the fact that READ MORE

Content Marketing 101

May 6, 2013
What is Content Marketing? "Content Marketing" can be a big scary phrase to hear when you're still trying to figure out how to use your blog. How do you know what to do or what's best or where your customers are? What is READ MORE

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