Human-to-Human

Want More Business? Stop Selling. Build A Club.

September 22, 2016
Big brands do it. Little brands do it. New companies think it’s a silver bullet. And it’s killing your business. Here’s the scenario:  The executive team wants to make more money. They look at marketing with a critical eye and say that it READ MORE

What happens when the goddesses get together? Magic.

September 9, 2016
Fosterly’s Study Hall for Women In Partnership with Sisarina “I see magic here. When the goddesses get together, magic happens,” the brand new Director of Marketing from DC Economic Partnership confided in Rebecca & me in the middle of Fosterly’s Women READ MORE

Rock Your Superheroes - a recap of Big Digital Adelaide

June 20, 2016
by Reeva Cutting, @ReevaCutting  “How many of you list your superpowers on your resume?” This was the first question posed by Sisarina founder Melanie Spring during her opening keynote presentation at Big Digital Adelaide. The keynote was focused on finding employees who best suit your READ MORE

Sudbury #srlsy | Life Lessons from a Free-Range School

May 25, 2016
I just became a commuter. Those are words that I never thought I would ever say. My husband and I are smug city dwellers. We’ve called either The Hill (Capitol Hill, that is) or Brookland home for the 13 years we’ve READ MORE

What's brand got to do with it?

April 6, 2016
Does brand really matter? Sitting in a gorgeously branded office with humans chatting by the coffee bar, I see others working standing desks and a conference room inside of a small cabin… inside. We sit to have a conversation about webinars and READ MORE

Content Creation Confessions

March 2, 2016
What if no one cares?! SCENE 1 - 8:05pm Tuesday An entrepreneur sits in a cozy chair with her laptop busy clearing her inbox. She checks her to do lists and prepares to write. She takes a sip of wine and her brain quiets. Her READ MORE

Life is too short to go to boring parties.

November 30, 2015
Life is too short to go to boring parties. It’s December. The time of year everyone is having a party. You’re hosting. Your friends are hosting. Your office is hosting. Your spouse’s office is hosting. Everyone is having a party.   Parties CAN READ MORE

Stop marketing. Start writing thoughtful letters.

November 16, 2015
Remember the last time you wrote a really thoughtful letter? You pulled out your personal stationery, found your favorite pen, and sat at your dining room table while you painstakingly wrote out each word. Think of who you wrote this READ MORE

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