Why being “Authentic” is bullshit “Just be yourself.” Sound familiar? How often are we told that we just have to be ourselves? From the time we’re little kids meeting new friends to adults getting new jobs, we’re told “just be yourself.” What does READ MORE

Big brands do it. Little brands do it. New companies think it’s a silver bullet. And it’s killing your business. Here’s the scenario:  The executive team wants to make more money. They look at marketing with a critical eye and say that it READ MORE

From Through The Noise podcast: Listening to this 33-minute episode with Melanie Spring is probably one of the most valuable ways you could use half an hour. You’ll probably want to take some notes too because during and after this show READ MORE

And can she tell other people? You’re at yet another holiday gathering with family and you hear your mom in the other room trying to explain to your relatives what you do for a living. She’s mashing up a few different READ MORE

Does brand really matter? Sitting in a gorgeously branded office with humans chatting by the coffee bar, I see others working standing desks and a conference room inside of a small cabin… inside. We sit to have a conversation about webinars and READ MORE

Manifest That Shit If you don't, someone else will.   The new year has started. 2017! The snow swirls outside Sisarina’s office windows. Griffin is snoozing in his office bed as he enjoys the peace of the office before our Crew gets in. READ MORE

Remember the last time you wrote a really thoughtful letter? You pulled out your personal stationery, found your favorite pen, and sat at your dining room table while you painstakingly wrote out each word. Think of who you wrote this READ MORE

A train approaches. Humans shuffle on and off. I sit here with all my traveling possessions at Central Station in Copenhagen. I wait. I wait for the next stop on this fortuitous journey all thanks to being asked to speak READ MORE

Originally posted April 23, 2015 on Entrepreneur Success in business means something different to everyone. Hitting a specific amount in revenue, having a certain number of employees, owning a home, purchasing a dream car, having a certain amount of money in READ MORE

Written for & originally posted on Entrepreneur.com Ask any group of people what branding is and they’ll tell you all sorts of things. From the logo and business cards to the reputation of a company. They’ll talk about branding being an READ MORE