Brand Tour

Creating an Impact: 5 Secrets from The Mars Agency

June 19, 2014
Originally posted on Being a little fish in a big pond is scary, as it takes patience, perseverance and ambition to make any sort of impact. Impact is something The Mars Agency has in spades. Launched in 1973 by Marilyn Barnett, Mars Advertising READ MORE

How a Tax Return Helped This Entrepreneur Land a Successful Brand

March 13, 2014
Originally posted on   With the tagline "Everything New Orleans," Fleurty Girl is the place to visit for those checking out The Big Easy. From T-shirts to gifts and full-on Mardi Gras outfits, this store has the New Orleans brand all over it.  With five READ MORE

Building a Brand of Love Amidst a Harsh Reality

March 6, 2014
Originally posted on Branding is all about telling a good story and nonprofits have an edge on this storytelling tool. Many nonprofits are created from a story of change, growth or pain and telling that story compels people to give READ MORE

How 'Raising the Roof' Heightened This Restaurant's Brand

February 27, 2014
Originally posted on  Starting a business is not easy but buying an established business can sometimes be harder -- especially when it’s a restaurant in an oversaturated market like Washington, DC. When Tony Lucca bought into the partnership of 1905, he knew READ MORE

How a Rebrand Helped Spice Up This Cal-Mex Chain

February 20, 2014
Originally posted on Every business thinks about rebranding somewhere along the way. Some end up doing it in the early stages when they figure out their goals. Others find their industry changing around them and adapt with a rebrand. California READ MORE

How This Company is Looking to Rebrand a Whole City

February 13, 2014
Originally posted on Launching a business is a feat in its own right but helping hundreds of businesses launch is a truly herculean task. But that is exactly what nonprofit Arch Grants is looking to do. The organization provides growing companies and startups READ MORE

Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out

February 6, 2014
Originally posted on Growing up in a family of artists, Kevin Main's talent not only came naturally to him, but also his ability to excel at in the world of crafts provided an outlet for his dyslexia. And for Main, READ MORE

How the Timbuk2 Brand Went From Basement to Famous

January 30, 2014
Originally posted on Rob Honeycutt never realized his job as a bike messenger would be a life-changing endeavor. Riding the streets of San Francisco on his bike in 1989, Honeycutt was in dire need of a bike handlebar bag for all READ MORE

How Building a Community Built an International Brand

January 23, 2014
Originally posted on Blog comments were quickly becoming antiquated and in 2009, Jordan Kretchmer was looking for an online space where people could talk to others about topics they cared about. He found lots of forums and websites but nothing READ MORE

How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry

January 16, 2014
Originally on Like the beginning of most startup stories, a group of people had a problem and couldn't find a solution, so they made their own. In 2009, Nick Crossman and his fraternity brothers couldn't find an easy way to set READ MORE

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