Why being “Authentic” is bullshit “Just be yourself.” Sound familiar? How often are we told that we just have to be ourselves? From the time we’re little kids meeting new friends to adults getting new jobs, we’re told “just be yourself.” What does READ MORE

Big brands do it. Little brands do it. New companies think it’s a silver bullet. And it’s killing your business. Here’s the scenario:  The executive team wants to make more money. They look at marketing with a critical eye and say that it READ MORE

by Reeva Cutting, @ReevaCutting  “How many of you list your superpowers on your resume?” This was the first question posed by Sisarina founder Melanie Spring during her opening keynote presentation at Big Digital Adelaide. The keynote was focused on finding employees who best suit your READ MORE

  Overheard at Sisarina, “Griffin, your personal brand is bringing me down, dude.” Do you have a job? Do you go to it? How are you showing up there? Recently Melanie Spring told us all about “What’s Brand Got to Do With It,” READ MORE

And can she tell other people? You’re at yet another holiday gathering with family and you hear your mom in the other room trying to explain to your relatives what you do for a living. She’s mashing up a few different READ MORE

Even When Shit Gets Tough When we’re ready to manifest what we really want, we have to take the good with the seemingly bad. A client (we’ll call her Teri) recently came to me amped up about where her business was READ MORE

Does brand really matter? Sitting in a gorgeously branded office with humans chatting by the coffee bar, I see others working standing desks and a conference room inside of a small cabin… inside. We sit to have a conversation about webinars and READ MORE