03/06/14

Building a Brand of Love Amidst a Harsh Reality

Originally posted on Entrepreneur.com

Branding is all about telling a good story and nonprofits have an edge on this storytelling tool. Many nonprofits are created from a story of change, growth or pain and telling that story compels people to give their time and/or money to the cause. Love146 is no different.

The organization is on a mission to abolish slavery and end child trafficking and exploitation with love and resources. From survivor care and to professional prevention education, Love146 helps survivors reenter the outside world and teaches children how to keep away from being trafficked.

Rob Morris, along with his co-founder started Love146 after visiting Asia on a trip to learn more about child-traffickingchild trafficking. They found themselves standing shoulder to shoulder with predators in a small room of a posh hotel basement looking at little girls through a pane of glass. All of the girls sat blankly watching cartoons in little red dresses with a numbernumbers pinned to their drestheir chestss for identification. There was no light in their eyes, no life left. Except one girl. Her number was 146. She was looking beyond the glass. She was staring out at us with a piercing gaze. There was still fight left in her eyes. Although it was too early to step in and do anything, her passion and rage stayed with them Rob and his team after their visit. This girl’s fight is the foundation for their Love146’s fight every day since then.

Read the full story on Entrepreneur.com