Just be yourself. But not really.

February 14, 2017
Why being “Authentic” is bullshit “Just be yourself.” Sound familiar? How often are we told that we just have to be ourselves? From the time we’re little kids meeting new friends to adults getting new jobs, we’re told “just be yourself.” What does READ MORE

Want More Business? Stop Selling. Build A Club.

September 22, 2016
Big brands do it. Little brands do it. New companies think it’s a silver bullet. And it’s killing your business. Here’s the scenario:  The executive team wants to make more money. They look at marketing with a critical eye and say that it READ MORE

Hashtag That Sh*t

September 15, 2016
Nine-and-a-Half Things I Learned My First Year At A Brand Strategy Agency It’s been just over a year since I stepped into the role of the (#1est) Number Two at a company hanging up its Web Design hat and trying on READ MORE

Mini Define Your Brand Workshop (Podcast Guest)

September 12, 2016
From Through The Noise podcast: Listening to this 33-minute episode with Melanie Spring is probably one of the most valuable ways you could use half an hour. You’ll probably want to take some notes too because during and after this show READ MORE

What happens when the goddesses get together? Magic.

September 9, 2016
Fosterly’s Study Hall for Women In Partnership with Sisarina “I see magic here. When the goddesses get together, magic happens,” the brand new Director of Marketing from DC Economic Partnership confided in Rebecca & me in the middle of Fosterly’s Women READ MORE

Rock Your Superheroes - a recap of Big Digital Adelaide

June 20, 2016
by Reeva Cutting, @ReevaCutting  “How many of you list your superpowers on your resume?” This was the first question posed by Sisarina founder Melanie Spring during her opening keynote presentation at Big Digital Adelaide. The keynote was focused on finding employees who best suit your READ MORE

Boost Your Social Status

June 10, 2016
A Real-World Checklist  Social Media is pretty polarizing. People either love it or hate it. And most folks know that it is something that they need to “do” to effectively market their business or project. There are hundreds of articles on the READ MORE

The Horrendous Price of Not Being Yo’self

June 2, 2016
And what you can do about it.  One of the most competent badass professionals sat across from me, her eyes brimming with tears. Her exhaustion was palatable. You could just FEEL how long she had been pushing that rock uphill. “I’ve READ MORE

Choose Your Own Adventures & Adulting

May 26, 2016
What if life could be a Choose Your Own Adventure book? “If you decide to join the space circus entertainers, turn to page 31.  If you decide to throw your luck with the caravan, turn to page 34."   Choose Your Own Adventure books READ MORE

Sudbury #srlsy | Life Lessons from a Free-Range School

May 25, 2016
I just became a commuter. Those are words that I never thought I would ever say. My husband and I are smug city dwellers. We’ve called either The Hill (Capitol Hill, that is) or Brookland home for the 13 years we’ve READ MORE

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