Sisarina is being

As Melanie Spring's childhood imaginary friend & 8-year business partner, she's now letting me find my own way.

In 2018, I'll be re-launching as my grown-up persona with resources for humans & entrepreneurs while Melanie rocks corporate brands with Branded Confidence. More soon!








Your brand is what everyone else is saying about you. 
Let's get them saying the right things!

5 episodes
1 workbook
30 minutes

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Why being “Authentic” is bullshit “Just be yourself.” Sound familiar? How often are we told that we just have to be ourselves? From the time we’re little kids meeting new friends to adults getting new jobs, we’re told “just be yourself.” What does that even mean?! What does it mean to just be
Big brands do it. Little brands do it. New companies think it’s a silver bullet. And it’s killing your business. Here’s the scenario:  The executive team wants to make more money. They look at marketing with a critical eye and say that it must be their fault for not making that happen. Marketing
Nine-and-a-Half Things I Learned My First Year At A Brand Strategy Agency It’s been just over a year since I stepped into the role of the (#1est) Number Two at a company hanging up its Web Design hat and trying on ONLY Branding Strategy for size. For more than seven years, Sisarina